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Natalie Hui

I am a Canadian children's illustrator from Toronto based in Japan with best selling books and products found at 25 major bookstores across Hong Kong.

My travel and cultural exploration art books - "Hong Kong Travelogue" and "Japan Travelogue" consistently rank in Hong Kong's prestigious bookstore chain, Eslite's Top 10 Children's Books and has been shortlisted for a picture book award. 


Aside from writing and illustrating my own books, I specialise in collaborating with publishers and authors from all over the world on picture books and educational projects. 

I love to work with pencil to paper in traditional mediums with a mix of digital painting to tie it all together. I enjoy designing intricate streetscapes and am drawn to introspective stories with empathy.

Throughout 2023 I had the pleasure of illustrating 2 picture books with independent publishers in Hong Kong and Singapore. Gailan's Special Job is a story about a girl and her big family of pets introducing young readers to ideas of inclusivity through a story that shows everyone is valuable no matter what they look like or what they like. Luca's Dim Sum Adventure follows a boy and his grandparents bonding over dim sum set in Hong Kong. A tale of family, tradition and the joy of discovery of new experiences. 

I launched my newest art book "Japan Travelogue" to critical acclaim immediately ranking in Hong Kong's largest bookstore chain, Eslite's Top 10 Children's Book upon its publication in late 2023 amongst my other books, "Hong Kong Travelogue" that was shortlisted for a picture book award  and picture book Emi Takes Hong Kong. 

At the end of 2022, I published "Tong Lau Book & Toy" a 3d play house encouraging hands-on play and interactive storytelling themed upon the close-knit community behind a typical tenement building in 1960s-80s Hong Kong. It has a focus on historical and cultural education and is available at major bookstores across Hong Kong.

Working in partnership with a leadership academy, I am continuing a picture book series for kids 3-8 that nurtures character building through positive attitudes and stories encouraging good habits in a daily context.


I also have experience creating large scale illustrations for public events and crafting family oriented visual stories for social advocacy, cultural campaigns and branding.  for a variety of clients including NGOs, schools, government sectors and corporate companies.

I'm a strong advocate for upholding the highest professional practice and contributing to a fair illustration industry.


I have a Youtube Channel which introduces viewers to my creative process and a comics account documenting my life with my husband in Japan.


Hong Kong's Largest Bookstore Chain,
Eslite's Top Ten Children's Books: 

#1 HK Travelogue , #7 Emi Takes Hong Kong,
#9 JP Travelogue ( Jan. 2024 )


#1 HK Travelogue & #1 JP Travelogue
(Mar. 2024 )

Selected Children's Publications


  • Hong Kong Travelogue, 64pg Illustrated Book,  2018/2021 second ed.

    • Reached Number 1 Children's Bestseller at Hong Kong's Largest Bookstore chain Eslite

    • Shortlisted for HK Picture Book Award 2022-2023​

    • Available at 25 major bookstores across Hong Kong

  • Japan Travelogue, 64pg Illustrated Book, Winter 2023

    • Ranked Top 10 Children's Bestseller at Eslite upon publication

     Spring 2024, Beestings Publishing, Singapore + Worldwide

      Winter 2023, Hong Kong + Worldwide

  • Tong Lau Book & Toy, Winter 2022 

    • Available at major bookstores across Hong Kong


  • Ryoconi - 16pg Picture Book Series, Published Books 1- 5. 

      Ongoing since Dec 2019 HK Academy of Leadership, HK + Australia

      Fall 2019, Flying High Press, Hong Kong + Worldwide

    (Ranked Top 10 Children's Books at Major Bookstore chain Eslite in Hong        Kong since 2020 )

  • Holidays Card Game, 50 cards, Spring 2021, AllGen International Inc, USA ​​

Selected Awards​​

  • Top 10 Children's Books, Eslite Hong Kong, Various Titles 2021-2024 (Hong Kong Travelogue, Japan Travelogue, Emi Takes Hong Kong)

  • Shortlisted Picture Book Award (for Hong Kong Travelogue), HK Golden Dragon Awards, 2022-2023

  • Awarded KidLit Women Scholarship, Highlights Foundation, 2021

  • Selected Mentee, AOI Global Mentorship Program, 2020-2021

  • Published Illustrator, Full page feature in Asia Art Book, Asia, 2019

  • Awarded competitive startup grant, Po Leung Kuk Young Entrepreneur Foundation, Hong Kong, 2018

  • Top 20 Outstanding Designer Award, Entrepreneur Day, Hong Kong Trade Development Council, Hong Kong, 2017



  • Magazine feature about "Hong Kong Travelogue", Tanoyaku, November issue, Japan nationwide, 2023

  • Book review about "Emi Takes Hong Kong", Expat Parent, November issue, Hong Kong, 2019

  • TV interview about Hong Kong illustrators with RTHK, 2019

  • Print interview about involvement as selected artist for Bibliotheque co-living hostel, Metropop Magazine, September Issue, Hong Kong, 2017

For Hong Kong Travelogue and Tong Lau Book and Toy
  • Bookazine (7 Locations), Hong Kong

  • Eslite (11 locations), Hong Kong

  • Goods Of Desire (G.O.D.) (3 locations), Hong Kong

  • Lion Rock Press, Sheung Wan, Hong Kong

  • Seeds Children's Bookstore, Central, Hong Kong

  • Little Kozzi, Canada

  • Yuto Bookstore, Canada

For Japan Travelogue
  • Bookazine (7 Locations), Hong Kong

  • Eslite (11 locations), Hong Kong

  • Lion Rock Press, Sheung Wan, Hong Kong

Selected Clients
Children's Publishing & Education:​​

Commercial Publishing:

  • Seeds Children’s Bookstore (educational materials)

  • Hong Kong Academy of Leadership (picturebook series)

  • AllGen International Inc. (card game)

  • Natureplay in the City (Playgroup)


Institutions and Youth Services:

  • International Centre For the Gifted & Talented (autism consultant) 

  • Po Leung Kuk, Youth Services

  • Caritas Institute of Higher Education


  • Radio Television Hong Kong (RTHK)

  • Buildings Department, HKSAR

  • Hong Kong Arts Centre, Comix Home Base


  • Swire Properties Limited (StarStreet Community Branding Campaign)

  • Po Leung Kuk, Youth Services

  • Mother's Choice (Annual Community Fun Day)

  • Kiehl's

  • Hongkong-Asia Exhibition Holdings Ltd.

  • Synergy Biz Group (Bibliotheque Co-Living Residence and OIIO Lifestyle and Home Goods Shop)



  • Native English

  • Fluent Spoken Cantonese

  • Conversational Japanese

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