Natalie Hui

I am a Canadian illustrator based in Toronto that actually got my start half-way around the world in Hong Kong.


  • Experience in Children’s Publishing projects in North America, Asia and around the world.


  • Picture books and educational materials for commercial, institutional, NGO and government sectors.

​My art is ...

  • Message Driven / Vibrantly Observant / Celebrates Exploration of the Everyday 


My mission is ... 

  • To tell uplifting and inquisitive tales. To uncover forgotten stories and spark curiosity.

  • To uphold the highest professional practice and contribute to a fair illustration industry.


This is what makes me awesome!​

  • I have experience with publishing projects from start to finish - walking hand in hand with clients through concept development, art direction, prototyping, graphic design, marketing to guidance on production. 

  • I’m excited to share my ideas, value feedback and synergy in collaboration.

Working in partnership with a leadership academy, I’m creating a monthly picture book series for kids 3-8 that nurtures character building through positive attitudes and stories encouraging good habits in a daily context. Upcoming for this fall, will be the launch of a fully illustrated kid's card game for the US market.


I’m wrapping up an extensive project with a centre for special needs youth to create an illustrated journal for teens with autism as a tool used in conjunction with therapy sessions for self-discovery. At the end of 2019, the travel themed picture book Emi Takes Hong Kong had a successful launch event and is available at major bookstores across Hong Kong even charting at #1 amazon rankings for new release children’s explore Asia fiction.  

I also have experience creating large scale illustrations for public events/venues and crafting visual stories for social advocacy, cultural campaigns and corporate branding


I launched self-published books with positive reception. "Hong Kong Travelogue" is a curated collection of 2 years worth of artwork and written observations celebrating the cultural and historical significance of nostalgic streetscapes. The newest addition, “Japan Travelogue” is in progress.  

My blog provides a more personal look into my practice as well as sharing industry information.

Selected Children's Publications


  • Ryoconi - 16pg Picture Book Series, Published Books 1- 4. 

      Dec 2019- ongoing. HK Academy of Leadership, HK + Australia

  • Holidays Card Game, 50 cards,

      Fall 2020, AllGen International Inc, USA

  • Social Passport - Illustrated Journal for Autistic Teens

      Fall 2020, International Centre For the Gifted & Talented, Hong Kong

  • Set of Math Learning Posters 

      Summer 2020, Seeds Children’s Bookstore, Hong Kong

  • Emi Takes Hong Kong, 36pg Picture Book

      Fall 2019, Flying High Press, Worldwide

  • Hong Kong Travelogue, 40pg Illustrated Book, Self-published 2018

    • ​​Sold at Hong Kong Book Fair 2019 and 2020

  • How to Find Yourself, Journal, Self-published 2018

Selected Awards​​

  • Published Illustrator, Full page feature in Asia Art Book, Asia, 2019

  • Awarded competitive startup grant, Po Leung Kuk Young Entrepreneur Foundation, Hong Kong, 2018

  • Top 20 Outstanding Designer Award, Entrepreneur Day, Hong Kong Trade Development Council, Hong Kong, 2017



  • Book review about "Emi Takes Hong Kong", Expat Parent, November issue, Hong Kong, 2019

  • TV interview about Hong Kong illustrators with RTHK, 2019

  • Print interview about involvement as selected artist for Bibliotheque co-living hostel, Metropop Magazine, September Issue, Hong Kong, 2017


  • Native English

  • Fluent Cantonese

  • Conversational Japanese

Downloadable Resume:
Click to download pdf
Professional Associations:
  • The Association of Illustrators (AOI) since 2019
  • Hong Kong Society of Illustrators since 2017
Selected Clients
Children's Publishing & Education:​​

Commercial Publishing:

  • Seeds Children’s Bookstore (educational materials)

  • Fly High Press (picturebook)

  • Hong Kong Academy of Leadership (picturebook series)

  • All Gen International Inc. (card game)

  • Natureplay in the City (Playgroup)


Institutions and Youth Services:

  • International Centre For the Gifted & Talented (autism consultant) 

  • Po Leung Kuk, Youth Services

  • Caritas Institute of Higher Education


  • Radio Television Hong Kong (RTHK)

  • Buildings Department, HKSAR

  • Hong Kong Arts Centre, Comix Home Base


  • Swire Properties Limited

  • Po Leung Kuk, Youth Services

  • Kiehl's

  • Hongkong-Asia Exhibition Holdings Ltd.

  • Synergy Biz Group (Bibliotheque Co-Living Residence)

Selected Exhibitions/ Events
  • Book Launch "Emi Takes Hong Kong", Hong Kong, 2019

  • Group Exhibition, Illusfair, Hong Kong, 2019

  • Book Launch "Hong Kong Travelogue" and vendor at Swire White Christmas Street Fair, Hong Kong, 2018

  • Solo Exhibition at Sheung Wan cafe, Hong Kong, 2018

  • Judging committee for children’s illustrated story contest“10th Annual My Story Creation" competition, Kids4Kids, Hong Kong, 2017

  • Solo Exhibition at Sheung Wan & Sai Wan Ho, MTR Roving Arts Program, Hong Kong, 2017

All artwork on website is copyrighted and may not be used without artist permission

© Natalie Illustration © Natalie Hui, all rights reserved 2020

I am a children 's book illustrator based in Toronto, Canada!

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