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Natalie Hui

I am a Canadian children's illustrator based in Toronto that actually got my start half-way around the world in Hong Kong.


I have experience illustrating picture books and educational materials.


I'm passionate about mindfulness and situational awareness in the way kids see the world and the people around them.


I have a deep connection to my childhood and strive to think with empathy towards the next generation. 

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I'm am excited to be creating and writing my own stories this year and seeking further opportunities in North American and UK publishing. I'm always looking to be challenged to expand upon my ideas and value iterative thinking.


I was recently awarded the KidLit Women Scholarship by Highlights Foundation - a leading educator in the children's publishing industry and a selected mentee under the Association of Illustration's Mentorship Scheme.

This spring was the launch of a fully illustrated kid's card game for the US market. The 50 cards introduces kids to unique holidays such as Aviation Day and Hugging Day along with activities and games on the back of each card. 

Working in partnership with a leadership academy, I completed a 5 volume picture book series for kids 3-8 that nurtures character building through positive attitudes and stories encouraging good habits in a daily context.


At the end of 2019, the travel themed picture book Emi Takes Hong Kong had a successful launch event and is available at major bookstores across Hong Kong. It was ranked on the 2021's top 10 children's bestseller list at major chain Eslite bookstores across Hong Kong and charted at #1 amazon rankings for new release children’s explore Asia fiction upon launch.  


I launched my art book with positive reception. "Hong Kong Travelogue" is a curated collection of 2 years worth of artwork and written observations celebrating the cultural and historical significance of nostalgic streetscapes. Due to positive feedback and continued interest, the second edition has been published in 2021 and sold at Hong Kong's annual Major Book Fair for a second year. I am in the midst of preparing for the launch of a merchandise line with my publisher for the book. The followup title, “Japan Travelogue” is in progress.  

I also have experience creating large scale illustrations for public events and crafting family oriented visual stories for social advocacy, cultural campaigns and branding. 

I'm a strong advocate for upholding the highest professional practice and contributing to a fair illustration industry.


I also have a Youtube Channel which introduces viewers to my creative process. 

Selected Children's Publications


  • Holidays Card Game, 50 cards, Spring 2021, AllGen International Inc, USA

  • Educational Materials - Learning Posters 

      Ongoing since Summer 2020, Seeds Children’s Bookstore, Hong Kong

  • Ryoconi - 16pg Picture Book Series, Published Books 1- 4. 

      Ongoing since Dec 2019 HK Academy of Leadership, HK + Australia

  • Social Passport - Illustrated Journal for Autistic Teens

      2021, International Centre For the Gifted & Talented, Hong Kong

  • Emi Takes Hong Kong, 36pg Picture Book

      Fall 2019, Flying High Press, Worldwide

  • Hong Kong Travelogue, 40pg Illustrated Book, Self-published 2018

    • Second Edition Printing 2021​​

    • Sold at Hong Kong Book Fair 2019 and 2020

Selected Awards​​

  • Awarded KidLit Women Scholarship, Highlights Foundation, 2021

  • Selected Mentee, AOI Global Mentorship Program, 2020-2021

  • Published Illustrator, Full page feature in Asia Art Book, Asia, 2019

  • Awarded competitive startup grant, Po Leung Kuk Young Entrepreneur Foundation, Hong Kong, 2018

  • Top 20 Outstanding Designer Award, Entrepreneur Day, Hong Kong Trade Development Council, Hong Kong, 2017



  • Book review about "Emi Takes Hong Kong", Expat Parent, November issue, Hong Kong, 2019

  • TV interview about Hong Kong illustrators with RTHK, 2019

  • Print interview about involvement as selected artist for Bibliotheque co-living hostel, Metropop Magazine, September Issue, Hong Kong, 2017


  • Native English

  • Fluent Spoken Cantonese

  • Conversational Japanese

Professional Associations:
  • The Association of Illustrators (AOI)
  • Hong Kong Society of Illustrators 
Selected Clients
Children's Publishing & Education:​​

Commercial Publishing:

  • Seeds Children’s Bookstore (educational materials)

  • Fly High Press (picturebook)

  • Hong Kong Academy of Leadership (picturebook series)

  • AllGen International Inc. (card game)

  • Natureplay in the City (Playgroup)


Institutions and Youth Services:

  • International Centre For the Gifted & Talented (autism consultant) 

  • Po Leung Kuk, Youth Services

  • Caritas Institute of Higher Education


  • Radio Television Hong Kong (RTHK)

  • Buildings Department, HKSAR

  • Hong Kong Arts Centre, Comix Home Base


  • Swire Properties Limited (StarStreet Community Branding Campaign)

  • Po Leung Kuk, Youth Services

  • Kiehl's

  • Hongkong-Asia Exhibition Holdings Ltd.

  • Synergy Biz Group (Bibliotheque Co-Living Residence)

Selected Exhibitions/ Events
  • Book Launch "Emi Takes Hong Kong", Hong Kong, 2019

  • Group Exhibition, Illusfair, Hong Kong, 2019

  • Book Launch "Hong Kong Travelogue" and vendor at Swire White Christmas Street Fair, Hong Kong, 2018

  • Solo Exhibition at Sheung Wan cafe, Hong Kong, 2018

  • Judging committee for children’s illustrated story contest“10th Annual My Story Creation" competition, Kids4Kids, Hong Kong, 2017

  • Solo Exhibition at Sheung Wan & Sai Wan Ho, MTR Roving Arts Program, Hong Kong, 2017

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