Natalie Hui

I am a Canadian illustrator based in Toronto that actually got my start half-way around the world in Hong Kong.


  • Experience in Children’s Publishing projects in North America, Asia and around the world.


  • Picture books and educational materials for commercial, institutional, NGO and government sectors.

​My art is ...

  • Message Driven / Vibrantly Observant / Celebrates Exploration of the Everyday 


My mission is ... 

  • To tell uplifting and inquisitive tales. To uncover forgotten stories and spark curiosity.

  • To uphold the highest professional practice and contribute to a fair illustration industry.


This is what makes me awesome!​

  • I have experience with publishing projects from start to finish - walking hand in hand with clients through concept development, art direction, prototyping, graphic design, marketing to guidance on production. 

  • I’m excited to share my ideas, value feedback and synergy in collaboration.

I'm happy to welcome 2021, with the launch of a fully illustrated kid's card game for the US market. The 50 cards introduces kids to unique holidays such as Aviation Day and Hugging Day along with activities and games on the back of each card. 

Working in partnership with a leadership academy, I’m creating a picture book series for kids 3-8 that nurtures character building through positive attitudes and stories encouraging good habits in a daily context.


I’m wrapping up a project with a centre for special needs youth to create an illustrated journal for teens with autism as a tool used in conjunction with therapy sessions for self-discovery. At the end of 2019, the travel themed picture book Emi Takes Hong Kong had a successful launch event and is available at major bookstores across Hong Kong even charting at #1 amazon rankings for new release children’s explore Asia fiction.  

I also have experience creating large scale illustrations for public events/venues and crafting visual stories for social advocacy, cultural campaigns and corporate branding


I launched self-published art books with positive reception. "Hong Kong Travelogue" is a curated collection of 2 years worth of artwork and written observations celebrating the cultural and historical significance of nostalgic streetscapes. The newest addition, “Japan Travelogue” is in progress.  

I'm looking forward to creating and writing my own stories this year and seek further opportunities in North American and UK publishing.  

My blog provides a more personal look into my practice as well as sharing industry information.

Selected Children's Publications


  • Holidays Card Game, 50 cards, Jan 2021, AllGen International Inc, USA

  • Educational Materials - Learning Posters 

      Ongoing since Summer 2020, Seeds Children’s Bookstore, Hong Kong

  • Ryoconi - 16pg Picture Book Series, Published Books 1- 4. 

      Ongoing since Dec 2019 HK Academy of Leadership, HK + Australia

  • Social Passport - Illustrated Journal for Autistic Teens

      2021, International Centre For the Gifted & Talented, Hong Kong

  • Emi Takes Hong Kong, 36pg Picture Book

      Fall 2019, Flying High Press, Worldwide

  • Hong Kong Travelogue, 40pg Illustrated Book, Self-published 2018

    • ​​Sold at Hong Kong Book Fair 2019 and 2020

  • How to Find Yourself, Journal, Self-published 2018

Selected Awards​​

  • Selected Mentee, AOI Global Mentorship Program, 2020-2021

  • Published Illustrator, Full page feature in Asia Art Book, Asia, 2019

  • Awarded competitive startup grant, Po Leung Kuk Young Entrepreneur Foundation, Hong Kong, 2018

  • Top 20 Outstanding Designer Award, Entrepreneur Day, Hong Kong Trade Development Council, Hong Kong, 2017



  • Book review about "Emi Takes Hong Kong", Expat Parent, November issue, Hong Kong, 2019

  • TV interview about Hong Kong illustrators with RTHK, 2019

  • Print interview about involvement as selected artist for Bibliotheque co-living hostel, Metropop Magazine, September Issue, Hong Kong, 2017


  • Native English

  • Fluent Spoken Cantonese

  • Conversational Japanese

Downloadable Resume:
Click to download pdf
Professional Associations:
  • The Association of Illustrators (AOI) since 2019
  • Hong Kong Society of Illustrators since 2017
Selected Clients
Children's Publishing & Education:​​

Commercial Publishing:

  • Seeds Children’s Bookstore (educational materials)

  • Fly High Press (picturebook)

  • Hong Kong Academy of Leadership (picturebook series)

  • AllGen International Inc. (card game)

  • Natureplay in the City (Playgroup)


Institutions and Youth Services:

  • International Centre For the Gifted & Talented (autism consultant) 

  • Po Leung Kuk, Youth Services

  • Caritas Institute of Higher Education


  • Radio Television Hong Kong (RTHK)

  • Buildings Department, HKSAR

  • Hong Kong Arts Centre, Comix Home Base


  • Swire Properties Limited (StarStreet Community Branding Campaign)

  • Po Leung Kuk, Youth Services

  • Kiehl's

  • Hongkong-Asia Exhibition Holdings Ltd.

  • Synergy Biz Group (Bibliotheque Co-Living Residence)

Selected Exhibitions/ Events
  • Book Launch "Emi Takes Hong Kong", Hong Kong, 2019

  • Group Exhibition, Illusfair, Hong Kong, 2019

  • Book Launch "Hong Kong Travelogue" and vendor at Swire White Christmas Street Fair, Hong Kong, 2018

  • Solo Exhibition at Sheung Wan cafe, Hong Kong, 2018

  • Judging committee for children’s illustrated story contest“10th Annual My Story Creation" competition, Kids4Kids, Hong Kong, 2017

  • Solo Exhibition at Sheung Wan & Sai Wan Ho, MTR Roving Arts Program, Hong Kong, 2017

All artwork on website is copyrighted and may not be used without artist permission

© Natalie Illustration © Natalie Hui, all rights reserved 2021

I am a children 's book illustrator based in Toronto, Canada!

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