Branding (selected projects)
Custom Graphic Mural
A large graphic wallpaper featuring the YauTsimMong neighbourhood was created for “Biblotheque”- a new housing project in Hong Kong aimed to encourage youth to celebrate the culture of co-living and to serve as a creative community hub to revitalize an old neighbouthood.
The detailed city map illustration inspires youth to explore their neighbourhood and have a new appreciation for the humble yet rich local culture.
The project was covered in Metro Pop magazine and an artist talk was held on opening day.
Comprehensive illustration and creative branding services for Cartias Institue of Higher Education's social support program "Get, Set, Go" aimed at under-served students to pursue a degree and inspire their career path. As the main designer for the 3-year program, scope of work covers all aspects of visual brand identity for all outgoing content and events.
Exclusive mascots embodying the values and aspirations of the program were created and featured during the major launch event as the stage backdrop, signage and various souvenir items.
A series of 7 illustrations
were created for RTHK's radio and tv series which aims to spread positive messages for family bonding and cherishing multi-generational relationships.
The heartwarming illustrations are the key visuals for their website which portrays the various programs and components of the program's initiatives.
Promotional illustration created for international skincare brand, Kiehl’s for their annual birthday mail campaign for customer outreach.
A feature event illustration was created for HK Mega Showcase, an annual shopping event with over 1 million visitors at Hong Kong’s largest convention centre. The illustration was shown at all entrances and adapted for a stage set too.