Welcome to my studio!
Collaboration in Mind? Let's get started!

Overview

Determining a suitable license


Like many other creative industries, the illustration industry works on a licensing structure. A license grants client usage rights specifying: nature of use, region of distribution, distributor and duration. *What is an illustration license?​ (resource from the Association of Illustrators)




Copyright


Client's needs are all covered through specified usage rights granted by a license, while the artist is able to maintain the artistic integrity of the illustration by keeping the copyright in any work they create.




Publishing and Retail


Colourful characters and richly detailed illustrations can engage both children and parents alike! Usually negotiated on an "Advance + Royalties" model with a license for use and additional usages (ex: ebook, toys, stationery etc.) covered through "Subsidiary Rights". *How do I hire an illustrator for my self-published book?(resource from the Society of Children’s Books Writers and Illustrators)




Commissioning an Illustrator


Sharing the details liste below with the illustrator will really help provide an overview of the project, identify the best approach to match your needs as well as give more context for an accurate quotation. 1. Project scope (quantity & size of illustrations) 2. Usage (license required) 3. Level of artwork complexity required 4. Timeline. *How do commissions work?​ (resource from the Association of Illustrators) Complexity of illustrations loosely falls into these categories: 1. Spot Illustrations: simple, usually no background 2. Vingette: simple, loosely rendered background 3. Scene: full background, occupies most of the page/product 4. Spread: full background, occupies entire double page/product 5. Large Format: stage backdrops, wallpaper, event displays Providing any visual references will also greatly help in understanding the the type of artwork required.




Branding and Events


Convey a compelling brand story with illustrations crafting a strong visual narrative for events and promotions! Projects are usually negotiated as a one-time flat fee with a license for use.





Creation Process

Initial Concept Development


​A variety of initial ideas and options are presented for the client's selection. The selected concept is then developed further in the next step. Used for the client to verify: 1. Theme - core message of the illustration 2. Subject matter 3. Style




Draft


Based on the selected concept, the illustrator provides a draft that ​can consist of lineart, simple colour tests, storyboards, prototypes etc. Used for the client to verify: 1. Objects/Characters/Actions/Location shown 2. Placement of elements 3. Layout on end product




Artwork Deliverables


All illustrations are provided to the client as high-resolution files meeting industry standards for reproduction. Traditional hand-drawn illustrations are scanned and enhanced digitally to optimize the image for web and/or print. If additional production layout for the manufacturer is required, I can also provide graphic design services to ensure illustrations are formated accordingly for the end product.




Typical Work Flow


Here is a typical work flow that provides 2 standard rounds of revisions. However, depending on the scope of the project, further rounds may be needed and I always work closely with the client to accomodate their needs and determine the best solution.





More Information

Initial Concept Development


​A variety of initial ideas and options are presented for the client's selection. The selected concept is then developed further in the next step. Used for the client to verify: 1. Theme - core message of the illustration 2. Subject matter 3. Style




Draft


Based on the selected concept, the illustrator provides a draft that ​can consist of lineart, simple colour tests, storyboards, prototypes etc. Used for the client to verify: 1. Objects/Characters/Actions/Location shown 2. Placement of elements 3. Layout on end product




Artwork Deliverables


All illustrations are provided to the client as high-resolution files meeting industry standards for reproduction. Traditional hand-drawn illustrations are scanned and enhanced digitally to optimize the image for web and/or print. If additional production layout for the manufacturer is required, I can also provide graphic design services to ensure illustrations are formated accordingly for the end product.




Typical Work Flow


Here is a typical work flow that provides 2 standard rounds of revisions. However, depending on the scope of the project, further rounds may be needed and I always work closely with the client to accomodate their needs and determine the best solution.





Recent Blog Posts for a behind the scenes look:

All artwork on website is copyrighted and may not be used without artist permission

© Natalie Illustration © Natalie Hui, all rights reserved 2020

I am a children 's book illustrator based in Toronto, Canada!

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