Determining a suitable license
Like many other creative industries, the illustration industry works on a licensing structure.
A license grants client usage rights specifying:
nature of use, region of distribution, distributor and duration.
*What is an illustration license? (resource from the Association of Illustrators)
Client's needs are all covered through specified usage rights granted by a license, while the artist is able to maintain the artistic integrity of the illustration by keeping the copyright in any work they create.
Publishing and Retail
Colourful characters and richly detailed illustrations can engage both children and parents alike!
Usually negotiated on an "Advance + Royalties" model with a license for use and additional usages (ex: ebook, toys, stationery etc.) covered through "Subsidiary Rights".
*How do I hire an illustrator for my self-published book?(resource from the Society of Children’s Books Writers and Illustrators)
Commissioning an Illustrator
Sharing the details liste below with the illustrator will really help provide an overview of the project, identify the best approach to match your needs as well as give more context for an accurate quotation.
1. Project scope (quantity & size of illustrations)
2. Usage (license required)
3. Level of artwork complexity required
*How do commissions work? (resource from the Association of Illustrators)
Complexity of illustrations loosely falls into these categories:
1. Spot Illustrations: simple, usually no background
2. Vingette: simple, loosely rendered background
3. Scene: full background, occupies most of the page/product
4. Spread: full background, occupies entire double page/product
5. Large Format: stage backdrops, wallpaper, event displays
Providing any visual references will also greatly help in understanding the the type of artwork required.
Branding and Events
Convey a compelling brand story with illustrations crafting a strong visual narrative for events and promotions!
Projects are usually negotiated as a one-time flat fee with a license for use.